by admin | Sep 11, 2012 | Distributed Marketing Automation, News, Social Media Marketing
Facebook, Twitter, LinkedIn, Google+, and the myriad other social networks have quickly become a prominent part of every company’s marketing campaigns. Social media use has rapidly gone from zero to 60 over the past few years, with 63.7 percent of the American...
by admin | Jun 22, 2012 | News, Social Media Marketing
Not all social media marketing tactics are created equal. There are certain ways to maximize your ROI, while other ways may sabotage your efforts altogether. Social Media Today notes a few actions that from social media marketers could hinder their ability to see...
by admin | Jun 7, 2012 | Distributed Marketing Automation, Marketing Analytics And Reporting, Marketing Asset Management, Marketing Automation, News, Social Media Marketing
Marketing automation is quickly evolving, much like the marketing industry itself. The Marketing Automation Times recently identified three marketing automation trends to watch this year and explained how they relate to marketing automation. Social media-driven...
by admin | Jun 5, 2012 | Marketing Analytics And Reporting, News, Social Media Marketing
While you probably hope to achieve positive results during your social media marketing campaigns, you need to first define success in order to attain it. Because many social media metrics are hard to quantify in terms of your company’s bottom line—they’re different...
by admin | Jun 1, 2012 | News, Social Media Marketing
Becoming a blogger is not hard. All you need is to sign up with a content management system such as Blogger, WordPress or Tumblr and start writing. You can write about whatever interests you, add pictures, video or links and create a fancy design layout to make your...
by admin | Apr 4, 2012 | Brand Management, Distributed Marketing Automation, Marketing Automation, News, Social Media Marketing
Building a more trusting relationship with distributors, retailers and other channel partners is the best way for manufacturers to better understand who their end users really are. According to a study from the Poole College of Management’s Supply Chain Resource...
