by admin | Nov 20, 2012 | Marketing Asset Management, News, Social Media Marketing
Social media is the most dominant online communication channel, but there are a variety of social networks and each has their own unique audience. Therein lies one of the key misconceptions of social media: Marketers shouldn’t always be publishing everything to all of...
by admin | Nov 19, 2012 | Distributed Marketing Automation, Email Marketing, Mobile Marketing, News, Personalized Marketing, Social Media Marketing
Email marketing is still one of the most commonly used lead generation tools. According to data collected by Marketing Sherpa, a whopping four-fifths of businesses (81 percent) still make heavy use of email as a lead generation tool. In fact, it was ranked first out...
by admin | Nov 13, 2012 | Brand Management, News, Social Media Marketing
The age of digital communication has greatly expedited the pace of marketing campaigns. Now, companies are looking for real-time analytics and data that enables them to fine-tune initiatives almost instantly. Additionally, consumers expect faster responses from...
by admin | Nov 2, 2012 | Brand Management, News, Social Media Marketing
The number of consumers using Facebook as their primary means of interacting with brands is increasing. If companies are looking to maximize their brand management efforts, they need to not only have a presence on the social network, but they also need to...
by admin | Oct 1, 2012 | Brand Management, News, Social Media Marketing
For ages, a brand was defined by the company itself. It told consumers what its core values were and strove to use its marketing campaigns to convey these traits. In the age of social media, the role of brands has changed. While companies can still suggest their core...
by admin | Sep 20, 2012 | Brand Management, News, Personalized Marketing, Social Media Marketing
There is a difference between simply reaching consumers and actually engaging them. Effective engagement requires salespeople to take a sincere interest in customers’ needs and desires. In order to determine whether businesses are actually engaging customers or simply...
