by admin | Mar 12, 2013 | News, Social Media Marketing
Here’s a fun fact for the day: according to Mark Risher, chief executive of anti-spam company Impermium, as many as 40 percent of active social media accounts have been flagged as spammers. In total, approximately 8 percent of status updates, tweets and other social...
by admin | Mar 5, 2013 | Marketing Asset Management, News, Social Media Marketing
While the battle still rages on as to what role social media plays in lead generation and engagement, new data suggests that Twitter may be more than worth the budget it’s allocated when it comes to leads. Research from Optify suggests that Twitter tops all other...
by admin | Feb 5, 2013 | News, Social Media Marketing
When it comes to social media, Google has a spotty track record. Orkut, one of the company’s first attempts at breaking into the social media landscape, has managed to accrue only 33 million users in the past decade and remains popular in just a few markets...
by admin | Feb 4, 2013 | Brand Management, News, Social Media Marketing
How many people really seek out your brand’s social media page? The answer may be more than you expect: According to a new report from researcher Ipsos OTX, as many as 54 percent of Millennials actually visit a company’s social media page for one reason or another. If...
by admin | Jan 3, 2013 | Brand Management, News, Social Media Marketing
Marketers are quickly discovering the best way of advertising is by not advertising at all and simply creating content that is actually engaging. Today’s consumers are subjected to promotional messages everywhere they go – on the radio and television, in print...
by admin | Dec 13, 2012 | Marketing Asset Management, News, Social Media Marketing
Big businesses were the first to invest big resources into their social media marketing campaigns, but now small businesses with smaller budgets are also upping the ante in social media. According to a recent survey from VerticalResponse, the number of small...
