Sales Enablement, Marketing Automation Key Drivers in Business Expansion

by admin | Sep 13, 2012 | Marketing Automation, News, Sales Enablement

Poor sales after a company expansion may be (sometimes unfairly) blamed solely on an inadequate sales team. But in fact, communication and unified messaging can play a bigger role in sales when executing a strong growth strategy. Executives who wish to bring their...

Marketing for Manufacturing: Closed-Loop Strategy

by admin | Aug 28, 2012 | Brand Management, Distributed Marketing Automation, News, Sales Enablement

Improper Communication Causes Problems in Distribution Chains Distribution chains are complex networks, and that issue is further aggravated by the lack of communication. The closed-loop strategy, a means of improving communication and bolstering trust throughout...

Marketing Automation Boosts Lead Conversion

by admin | Aug 8, 2012 | Marketing Automation, News, Sales Enablement

Here today, gone tomorrow, or so the saying goes. This is especially true when it comes to lead generation. Prospects aren’t waiting for companies to respond to inquiries or to engage them, if one business doesn’t take the initiative, consumers may go to the...

Taking Lead Conversion Further with Funnel Automation

by admin | Jun 12, 2012 | Distributed Marketing Automation, Marketing Automation, News, Sales Enablement

The process of converting a lead to a sale is sometimes known in the marketing community as a “funnel,” ClickZ explains. This funnel consists of reach (to bring prospects into contact with digital properties), engage (to move prospects beyond the landing page),...

Combining Marketing Automation with CRM Can Improve ROI

by admin | May 25, 2012 | Marketing Analytics And Reporting, Marketing Automation, News, Sales Enablement

Customer Relationship Management (CRM) can be defined as managing a company’s interactions with customers, clients and sales prospects. Business Know-How explains that many companies have invested in CRM as a way to retain more demanding customers. This is because as...

Ramp up Sales Enablement Tactics to Bridge the Delivery Gap

by admin | May 22, 2012 | News, Sales Enablement

How do you enable your sales team to go about selling new products? Perhaps a quick training session, a few brochures outlining the new product or maybe some presentation slides? While these tactics may be informative, they act as a contributing factor to the gap...