Solving The Lead Quality Dilemma

by admin | Nov 5, 2012 | Distributed Marketing Automation, Marketing Automation, News, Sales Enablement

Lead generation is one of the core goals of any sales and marketing department. The idea is simple – the more leads a company can generate, the more chances for conversion it has down the line. Awareness is the driver of sales, so maximizing that number of consumers...

Video: An Overview of Fision & Distributed Marketing Automation

by admin | Oct 29, 2012 | Announcements, Brand Management, Distributed Marketing Automation, News, Sales Enablement

Fision’s cloud-based distributed marketing automation and sales enablement platform empowers your team to quickly and easily organize, create and distribute compelling, personalized campaigns across the web, e-communications, social media and...

How the Mobile Revolution is Changing the Face of Sales Enablement

by admin | Oct 25, 2012 | Marketing Automation, Mobile Marketing, News, Sales Enablement

Smartphones, tablets and other mobile devices are forever changing the sales enablement landscape. These tools offer a unique set of features and benefits in terms of usability, innovation and utility that other pieces of hardware – particularly standard...

Bring Marketing & Sales Together with Distributed Marketing Automation

by admin | Oct 18, 2012 | Distributed Marketing Automation, News, Personalized Marketing, Sales Enablement

Managing sales and marketing operations can be extremely difficult due to the growing complexity of launching a successful campaign. On the one hand, marketers need to incorporate a variety of communication channels into the mix to ensure they reach the broadest...

Three Potential Pitfalls of Sales Enablement Implementation

by admin | Oct 9, 2012 | Marketing Automation, News, Sales Enablement

Sales leaders struggle with an ever-growing list of obstacles that hinder operations. Everything from dwindling conversion ratios to increasing misalignment between sales and marketing could have a negative impact. This is precisely why sales enablement has...

Central Versus Distributed Marketing: Which is the Best Way to Tap Into Local?

by admin | Sep 25, 2012 | Distributed Marketing Automation, News, Sales Enablement

by Mike Brown – https://www.fisiononline.com/mikebrown Marketing automation can be a complex beast. As best-in-class companies know, marketing automation is a key component to any successful wide-reaching marketing campaign. However, at the same time, a number of...