by admin | Apr 2, 2013 | Distributed Marketing Automation, Marketing Analytics And Reporting, Marketing Automation, News, Sales Enablement
The “funnel” is a common metaphor used in many marketing and sales departments to describe the process through which prospective leads are converted into paying customers. Though the metaphor remains the same regardless of whether you’re talking to marketing...
by admin | Mar 20, 2013 | Brand Management, Distributed Marketing Automation, Marketing Asset Management, Marketing Automation, News, Sales Enablement
Manufacturers typically rely on their network of non-exclusive distributors, dealers, agents or retailers to locally market and sell their products. While this helps you expand your company’s reach, putting your product and brand in the hands of someone else can cause...
by admin | Feb 28, 2013 | Distributed Marketing Automation, Marketing Asset Management, Marketing Automation, News, Sales Enablement
Oracles Acquisition of Eloqua Solidifies the Importance of Marketing Automation At the end of 2012, the software giant that is Oracle made waves in the sales and marketing landscape when it purchased Eloqua, a marketing automation and demand generation solutions...
by admin | Dec 19, 2012 | Distributed Marketing Automation, Marketing Asset Management, Marketing Automation, News, Sales Enablement
From a customer’s perspective, there are few things worse than being engaged by a company that clearly has no idea who you are and what you need. In our data filled world, businesses no can longer plead ignorance – sending marketing collateral that is highly...
by admin | Nov 15, 2012 | Brand Management, Digital Asset Management, Distributed Marketing Automation, Marketing Automation, News, Sales Enablement
Relevancy is core to the success of modern marketing campaigns. You need to reach consumers with the right message through the right medium and at the right time. Unfortunately, this level of engagement can be difficult to pull off from a resources perspective. As...
by admin | Nov 8, 2012 | Brand Management, Distributed Marketing Automation, News, Sales Enablement
A number of B2B companies struggle with developing a collaborative marketing strategy that involves marketing, sales and upper management. In turn, these hardships hinder the creation of strong brand messages, according to a new study by Corporate Visions. One-third...
