by admin | Dec 21, 2012 | Best Practices, News, Personalized Marketing
Your great aunt Dorothy, the one you haven’t talked to (much less seen) in 15 years, hands you a flat box, decked out in green-and-red gift wrapping. She smiles, eagerly awaiting an elated cheer as you open it. Your smile is more of the nervous variety as you...
by admin | Nov 19, 2012 | Distributed Marketing Automation, Email Marketing, Mobile Marketing, News, Personalized Marketing, Social Media Marketing
Email marketing is still one of the most commonly used lead generation tools. According to data collected by Marketing Sherpa, a whopping four-fifths of businesses (81 percent) still make heavy use of email as a lead generation tool. In fact, it was ranked first out...
by admin | Oct 18, 2012 | Distributed Marketing Automation, News, Personalized Marketing, Sales Enablement
Managing sales and marketing operations can be extremely difficult due to the growing complexity of launching a successful campaign. On the one hand, marketers need to incorporate a variety of communication channels into the mix to ensure they reach the broadest...
by admin | Sep 20, 2012 | Brand Management, News, Personalized Marketing, Social Media Marketing
There is a difference between simply reaching consumers and actually engaging them. Effective engagement requires salespeople to take a sincere interest in customers’ needs and desires. In order to determine whether businesses are actually engaging customers or simply...
by admin | Jul 27, 2012 | News, Personalized Marketing
Your customers know a lot about your product before they buy it. They’ve likely taken a look at your company homepage, read some feedback on review websites, and asked their social media acquaintances if they’ve used your product. With the internet, there is no limit...
by admin | Jul 17, 2012 | Distributed Marketing Automation, Email Marketing, News, Personalized Marketing
A significant number of consumers actively use email as a means to communicate with both friends and family, and with brands. Moreover, the proliferation of web-enabled smartphones and tablet devices make email even more accessible—consumers no longer have to be...
