by admin | Aug 12, 2013 | Announcements, Brand Management, Distributed Marketing Automation, Guest Blogs, Marketing Asset Management, News, Personalized Marketing, Sales Enablement
Ti Sento Milano, the European based jewelry brand, is expanding our reach stateside. As marketing director, I’ve been challenged to market our jewelry in an efficient and cost effective manner because we don’t have a huge consumer market here or huge budgets to...
by admin | Mar 19, 2013 | Marketing Automation, News, Personalized Marketing
Content creation has been a major focus for brands over the past few years. They realize it’s important to engage leads and create paying customers, but they also know the development of promotional materials can be time consuming. The stat that is constantly thrown...
by admin | Feb 26, 2013 | Brand Management, Marketing Asset Management, News, Personalized Marketing
When you hear the word “multichannel,” what do you think of? Many brands would think of a variety of communication channels that they can use to successfully engage prospective customers or leads. These channels can include social media, print, traditional web...
by admin | Feb 18, 2013 | Distributed Marketing Automation, Marketing Automation, News, Personalized Marketing
Another President’s Day is here, and some added attention is being brought to it this year. This is not necessarily because it’s is a milestone birthday for George Washington or Abraham Lincoln, but because with the Academy Awards right around the corner, Steve...
by admin | Jan 29, 2013 | Brand Management, News, Personalized Marketing
Knowing your audience is crucial for businesses in a number of ways, ranging from product development to marketing to brand management. Many companies executives will agree with that fact, but few are actually taking that knowledge to the next level and creating...
by admin | Jan 8, 2013 | Distributed Marketing Automation, Marketing Automation, News, Personalized Marketing
After spending years developing a global presence, many companies are narrowing their focus and looking to better engage local consumers. While many businesses are happy with their ability to engage their broader target audiences, the majority also think they could do...
