by admin | Jul 18, 2023 | Case Studies, Distributed Marketing Automation, Marketing Asset Management, News, Personalized Marketing
Hospitality Giant Gets Personal with Guests in 4 Steps One of the largest hotel companies in the world faced the challenge of providing over 4,600 locations with relevant materials specific to their property and region without compromising brand integrity, compliance...
by admin | Dec 18, 2017 | Best Practices, News, Personalized Marketing
Mike Brown, CEO of FISION explains, as companies pour money into high priced technologies like Chatbots and AI, it’s important for brands to recognize that there are often lower hanging opportunities to better engage with customers by localizing brand content...
by admin | Aug 26, 2014 | Distributed Marketing Automation, Marketing Automation, News, Personalized Marketing
Marketing automation is hot right now, it has seen the fastest growth of any CRM-related segment in the last several years (Focus Research). And you know what? Marketing Automation has a little known cousin, localized marketing automation (LMA), that is even hotter....
by admin | Aug 5, 2014 | Brand Management, Distributed Marketing Automation, Marketing Asset Management, Marketing Automation, News, Personalized Marketing, Sales Enablement
According to Gleanster’s research, “Top performing organizations that used local marketing automation reported 300% or more increases in revenue within the first 12 months of investing in the technology.” That’s impressive! Combine that with the marketing automation...
by admin | Jul 8, 2014 | Brand Management, Distributed Marketing Automation, Email Marketing, Marketing Automation, News, Personalized Marketing, Sales Enablement
The hospitality industry prides itself on providing world class experiences for their guests. Adding a personal touch goes a long way. However, as noted earlier, that personalization is currently limited and hasn’t spread to prospecting and consumer engagement....
by admin | Apr 16, 2014 | Distributed Marketing Automation, Marketing Asset Management, News, Personalized Marketing
Hotel management companies face all the challenges of running a hotel property with the added strain of doing it for multiple brands. With multiple brands comes more technology platforms, marketing tactics and processes than one can imagine. In order to stay sane and...
