by admin | Oct 1, 2012 | Brand Management, News, Social Media Marketing
For ages, a brand was defined by the company itself. It told consumers what its core values were and strove to use its marketing campaigns to convey these traits. In the age of social media, the role of brands has changed. While companies can still suggest their core...
by admin | Sep 27, 2012 | Distributed Marketing Automation, Marketing Automation, News
Marketing automation was once a practice surrounded by mystique – many companies had heard of it, but few knew what it was and how it could be used at their companies. However, the shroud surrounding marketing automation is being pulled back, and more companies...
by admin | Sep 25, 2012 | Marketing Analytics And Reporting, News
The internet has taken much of the guesswork out of launching and managing marketing campaigns. Before the web, companies had limited means of determining the success of their initiatives – they struggled to evaluate anything deeper than simple conversion rates....
by admin | Sep 25, 2012 | Distributed Marketing Automation, News, Sales Enablement
by Mike Brown – https://www.fisiononline.com/mikebrown Marketing automation can be a complex beast. As best-in-class companies know, marketing automation is a key component to any successful wide-reaching marketing campaign. However, at the same time, a number of...
by admin | Sep 24, 2012 | Announcements, News
Recently at the Westin Kierland with the Sonoran Desert as the back drop, Fision’s CEO Mike Brown and Director of Fision sales Tami Moyer presented and engaged with Phoenix-area businesses for the first Breakfast Tech Talk seminar. Attendees ranged from single agency...
by admin | Sep 20, 2012 | Brand Management, News, Personalized Marketing, Social Media Marketing
There is a difference between simply reaching consumers and actually engaging them. Effective engagement requires salespeople to take a sincere interest in customers’ needs and desires. In order to determine whether businesses are actually engaging customers or simply...
