by admin | Oct 15, 2012 | Distributed Marketing Automation, News
The benefits of marketing automation have been proven once again by a new study. The Lenskold Group and the Pedowitz Group recently joined forces to assess the perks of marketing automation for the B2B sector. The study found that incorporating...
by admin | Oct 12, 2012 | Marketing Automation, News
Marketing automation is a relatively new technology. It’s been around long enough that many companies are familiar with what it is, but few are aware of precisely why their particular organization would need it. In short, marketing automation helps businesses...
by admin | Oct 9, 2012 | Marketing Automation, News, Sales Enablement
Sales leaders struggle with an ever-growing list of obstacles that hinder operations. Everything from dwindling conversion ratios to increasing misalignment between sales and marketing could have a negative impact. This is precisely why sales enablement has...
by admin | Oct 8, 2012 | Brand Management, News
In the age of social media, everything a brand writes, publishes, says or does quickly becomes a permanent part of history. When you have thousands – or even millions – of fans subscribed to your email marketing list, social media accounts and any other communication...
by admin | Oct 4, 2012 | Email Marketing, Guest Blogs, News
With so many channels to connect with your customers, you have to know how to properly target the right ones at the right time with tools such as marketing automation. Spearmarketing.com suggests, “If you can target your advertising to those who are actively looking...
by admin | Oct 2, 2012 | Announcements, Distributed Marketing Automation, Mobile Marketing, News
Smartphones and tablet devices have long been considered the way of the future in terms of communication. Over 114 million people in the U.S. are using their smartphones to call, text, check their email and access the web. Not to mention almost 140,000 apps that to do...
