by admin | Oct 18, 2012 | Brand Management, News
Any seasoned marketer knows brand management has traditionally played an important role in swaying consumers’ purchase decisions. A universally acclaimed and authentic brand can drive consumers toward one brand over competitors, even when other factors – such as price...
by admin | Oct 18, 2012 | Email Marketing, Marketing Automation, News
Email is a pivotal marketing communication channel. According to comScore, more than 100 million Americans have an email account. With the advent of smartphones, consumers are no longer tied to their computers to read these messages. In fact, research conducted by...
by admin | Oct 18, 2012 | Distributed Marketing Automation, News, Personalized Marketing, Sales Enablement
Managing sales and marketing operations can be extremely difficult due to the growing complexity of launching a successful campaign. On the one hand, marketers need to incorporate a variety of communication channels into the mix to ensure they reach the broadest...
by admin | Oct 18, 2012 | Announcements, News
A similar funnel. Technology is already an essential part of the sales and marketing process. A majority of companies already rely on a handful of technologies to manage customers and campaigns. The next wave of sales and marketing strategies integrates existing...
by admin | Oct 16, 2012 | Brand Management, Marketing Asset Management, News
What is a brand? For many consumers, it’s what they connect with when they deal with companies. It’s the underlying theme or deeper meaning that attracts them to a company in the first place. For example, Johnson & Johnson’s brand establishes the company as being...
by admin | Oct 15, 2012 | Marketing Automation, News
Marketers have a number of means for reaching prospective customers at their disposal. Websites, social media, search engine optimization, email, trade conferences, direct mail, print advertising – almost every communication channel can be used as an avenue for...
