by admin | Nov 8, 2012 | Brand Management, Distributed Marketing Automation, News, Sales Enablement
A number of B2B companies struggle with developing a collaborative marketing strategy that involves marketing, sales and upper management. In turn, these hardships hinder the creation of strong brand messages, according to a new study by Corporate Visions. One-third...
by admin | Nov 6, 2012 | Distributed Marketing Automation, Marketing Asset Management, News
After many marketers wrote email off as a declining communication channel in the middle of the previous decade, the medium is back thanks to web-enabled mobile devices that allow consumers to check their inboxes from anywhere and at any time. That being said, the way...
by admin | Nov 5, 2012 | Distributed Marketing Automation, Marketing Automation, News, Sales Enablement
Lead generation is one of the core goals of any sales and marketing department. The idea is simple – the more leads a company can generate, the more chances for conversion it has down the line. Awareness is the driver of sales, so maximizing that number of consumers...
by admin | Nov 2, 2012 | Brand Management, News, Social Media Marketing
The number of consumers using Facebook as their primary means of interacting with brands is increasing. If companies are looking to maximize their brand management efforts, they need to not only have a presence on the social network, but they also need to...
by admin | Oct 29, 2012 | Announcements, Brand Management, Distributed Marketing Automation, News, Sales Enablement
Fision’s cloud-based distributed marketing automation and sales enablement platform empowers your team to quickly and easily organize, create and distribute compelling, personalized campaigns across the web, e-communications, social media and...
by admin | Oct 25, 2012 | Marketing Automation, Mobile Marketing, News, Sales Enablement
Smartphones, tablets and other mobile devices are forever changing the sales enablement landscape. These tools offer a unique set of features and benefits in terms of usability, innovation and utility that other pieces of hardware – particularly standard...
