by admin | Nov 26, 2012 | Digital Asset Management, Distributed Marketing Automation, Marketing Asset Management, News
Long before businesses even realize they have a problem, they will have been engaged by a company that could provide them with a solution. You can do that by utilizing relevant, trustworthy content that leaves a mark and establishes your brand as a solution to a...
by admin | Nov 20, 2012 | Marketing Asset Management, News, Social Media Marketing
Social media is the most dominant online communication channel, but there are a variety of social networks and each has their own unique audience. Therein lies one of the key misconceptions of social media: Marketers shouldn’t always be publishing everything to all of...
by admin | Nov 19, 2012 | Distributed Marketing Automation, Email Marketing, Mobile Marketing, News, Personalized Marketing, Social Media Marketing
Email marketing is still one of the most commonly used lead generation tools. According to data collected by Marketing Sherpa, a whopping four-fifths of businesses (81 percent) still make heavy use of email as a lead generation tool. In fact, it was ranked first out...
by admin | Nov 15, 2012 | Brand Management, Digital Asset Management, Distributed Marketing Automation, Marketing Automation, News, Sales Enablement
Relevancy is core to the success of modern marketing campaigns. You need to reach consumers with the right message through the right medium and at the right time. Unfortunately, this level of engagement can be difficult to pull off from a resources perspective. As...
by admin | Nov 13, 2012 | Brand Management, News, Social Media Marketing
The age of digital communication has greatly expedited the pace of marketing campaigns. Now, companies are looking for real-time analytics and data that enables them to fine-tune initiatives almost instantly. Additionally, consumers expect faster responses from...
by admin | Nov 12, 2012 | Marketing Analytics And Reporting, News
If you’ve been in the marketing and sales industry long, you have probably heard of “the paradox of choice,” an observational theory that suggests the more options consumers have, the less likely they are to pick any of them. This is why many marketers choose to use...
