by admin | Dec 13, 2012 | Marketing Asset Management, News, Social Media Marketing
Big businesses were the first to invest big resources into their social media marketing campaigns, but now small businesses with smaller budgets are also upping the ante in social media. According to a recent survey from VerticalResponse, the number of small...
by admin | Dec 11, 2012 | Brand Management, Distributed Marketing Automation, News
Regardless of industry, companies have been driven by innovation, and are always looking to come up with the next greatest product or service offering. However, you need to realize that innovation isn’t limited to your products and services either – you must be on the...
by admin | Dec 6, 2012 | Brand Management, Distributed Marketing Automation, Marketing Asset Management, News
The way people research B2B purchases has changed, and as a result, the way companies sell to them also needs to undergo a transformation. A whopping 83 percent of Americans head to the web to learn about their options before buying, according to data from...
by admin | Dec 4, 2012 | Brand Management, Distributed Marketing Automation, News
Companies have spent millions of dollars developing recognizable brands that appeal to consumers worldwide. Now, it seems many are working to improve their reputation and become more relevant to local communities as well, according to a recent study conducted by...
by admin | Nov 29, 2012 | Distributed Marketing Automation, Email Marketing, Marketing Analytics And Reporting, News
For ages, drip marketing was the de facto way to gain thought leadership among specific segments of consumers and stay top-of-mind when it came time for them to make real purchase decisions. However, technology has evolved to the point that it not only provides a wide...
by admin | Nov 27, 2012 | Marketing Automation, Mobile Marketing, News
Timing and channel have always been critical pieces to the marketing puzzle. By reaching customers through the right communication avenue at the perfect time, you can greatly improve your chances of converting leads and prospects into paying customers. Mobile has...
