by admin | Jan 8, 2013 | Distributed Marketing Automation, Marketing Automation, News, Personalized Marketing
After spending years developing a global presence, many companies are narrowing their focus and looking to better engage local consumers. While many businesses are happy with their ability to engage their broader target audiences, the majority also think they could do...
by admin | Jan 8, 2013 | Announcements, Distributed Marketing Automation, News
After the recent success of the Tech Breakfasts in Phoenix, Dallas, Austin, and Denver Fision’s sales and marketing staff has finalized plans for a new tech talk in Minneapolis. Minneapolis: February 14th – Sofitel Minneapolis, 7:30-9:30 Start your Valentine’s...
by admin | Jan 3, 2013 | Brand Management, News, Social Media Marketing
Marketers are quickly discovering the best way of advertising is by not advertising at all and simply creating content that is actually engaging. Today’s consumers are subjected to promotional messages everywhere they go – on the radio and television, in print...
by admin | Dec 21, 2012 | Best Practices, News, Personalized Marketing
Your great aunt Dorothy, the one you haven’t talked to (much less seen) in 15 years, hands you a flat box, decked out in green-and-red gift wrapping. She smiles, eagerly awaiting an elated cheer as you open it. Your smile is more of the nervous variety as you...
by admin | Dec 19, 2012 | Distributed Marketing Automation, Marketing Asset Management, Marketing Automation, News, Sales Enablement
From a customer’s perspective, there are few things worse than being engaged by a company that clearly has no idea who you are and what you need. In our data filled world, businesses no can longer plead ignorance – sending marketing collateral that is highly...
by admin | Dec 18, 2012 | Brand Management, Distributed Marketing Automation, News
The internet has completely redefined how you establish your company’s brand, transforming interaction from one-way messages to two-way conversations. Before the widespread use of the web, brand interactions were largely one-way engagements – companies told consumers...
