by admin | Jan 31, 2013 | Email Marketing, Marketing Asset Management, Marketing Automation, News
What makes for an effective marketing email? So many brands funnel in on the writing aspect – they try to create engaging headlines, avoid typos and ensure their messages don’t get flagged as spam. While this is all important developing the perfect email, you need to...
by admin | Jan 29, 2013 | Brand Management, News, Personalized Marketing
Knowing your audience is crucial for businesses in a number of ways, ranging from product development to marketing to brand management. Many companies executives will agree with that fact, but few are actually taking that knowledge to the next level and creating...
by admin | Jan 24, 2013 | Distributed Marketing Automation, Marketing Automation, News
Marketing communication is paramount to modern-day campaigns. Gone are the times where you could get away with one-way broadcast messages. If you want your messages to truly resonate with your target audience, you need to enhance your marketing communication so that...
by admin | Jan 22, 2013 | Distributed Marketing Automation, Marketing Automation, News
The sales cycle has changed. Customers are now doing more research prior to first contact with companies. This has altered how you approach lead generation and nurturing, with the emphasis placed more on the latter and less on the former. The goal is to create hot...
by admin | Jan 17, 2013 | Brand Management, News
Like many games, branding is easy to learn and hard to master. Many companies understand the concept of brand management and the importance of having a likeable voice, but it’s difficult to truly become the next Apple or Coca-Cola. The recipe for creating a...
by admin | Jan 15, 2013 | Brand Management, News
How often have you seen a brand preach one core concept but then their actions say an entirely different thing? Take, for example, the oil company BP. On their website, the petroleum pumper claims to be committed to safety and respect. This is the same company that,...
