by admin | Feb 26, 2013 | Brand Management, Marketing Asset Management, News, Personalized Marketing
When you hear the word “multichannel,” what do you think of? Many brands would think of a variety of communication channels that they can use to successfully engage prospective customers or leads. These channels can include social media, print, traditional web...
by admin | Feb 21, 2013 | Digital Asset Management, Distributed Marketing Automation, Email Marketing, Marketing Automation, News
Marketing automation is one of the latest buzzwords that’s being thrown around constantly from executive to executive. Marketing automation provides value to companies and brands, but there is still some confusion about what it is and is not. Honestly,...
by admin | Feb 18, 2013 | Distributed Marketing Automation, Marketing Automation, News, Personalized Marketing
Another President’s Day is here, and some added attention is being brought to it this year. This is not necessarily because it’s is a milestone birthday for George Washington or Abraham Lincoln, but because with the Academy Awards right around the corner, Steve...
by admin | Feb 7, 2013 | Announcements, News
By helping companies organize, customize, distribute and measure content, Fision has become a major player in the marketing automation software industry. Fision CEO Mike Brown shares his excitement about the upcoming Tech Breakfast, “After a five city tour of Phoenix,...
by admin | Feb 5, 2013 | News, Social Media Marketing
When it comes to social media, Google has a spotty track record. Orkut, one of the company’s first attempts at breaking into the social media landscape, has managed to accrue only 33 million users in the past decade and remains popular in just a few markets...
by admin | Feb 4, 2013 | Brand Management, News, Social Media Marketing
How many people really seek out your brand’s social media page? The answer may be more than you expect: According to a new report from researcher Ipsos OTX, as many as 54 percent of Millennials actually visit a company’s social media page for one reason or another. If...
