by admin | Apr 25, 2013 | Marketing Automation, News
Software as a Service (SaaS) and cloud technology have been major booms for businesses across the globe. Many companies are beginning to see value in SaaS offerings, which enables them to store and retrieve data via off-site servers and utilize solutions remotely as...
by admin | Apr 16, 2013 | Digital Asset Management, Distributed Marketing Automation, News, Sales Enablement
Every dollar that a company earns comes from a customer. But before they were a customer, they were a lead that was converted by sales. Sales, however, doesn’t generate those leads – that task is handled by marketing departments. Without lead generation, companies...
by admin | Apr 9, 2013 | Digital Asset Management, Distributed Marketing Automation, News, Sales Enablement
The sales and marketing funnel, as it exists, is currently broken. There is a tremendous gap between the two departments and it’s one that is growing increasingly detrimental to businesses as the marketing and sales process continues to evolve. There are a number of...
by admin | Apr 2, 2013 | Distributed Marketing Automation, Marketing Analytics And Reporting, Marketing Automation, News, Sales Enablement
The “funnel” is a common metaphor used in many marketing and sales departments to describe the process through which prospective leads are converted into paying customers. Though the metaphor remains the same regardless of whether you’re talking to marketing...
by admin | Mar 22, 2013 | Marketing Asset Management, News
Across a variety of different insurance sectors, from property and casualty to health and auto insurance, managing the complexity of regulations is a shared challenge. Insurance professionals are always dealing with obstacles and roadblocks in the form of managing and...
by admin | Mar 20, 2013 | Brand Management, Distributed Marketing Automation, Marketing Asset Management, Marketing Automation, News, Sales Enablement
Manufacturers typically rely on their network of non-exclusive distributors, dealers, agents or retailers to locally market and sell their products. While this helps you expand your company’s reach, putting your product and brand in the hands of someone else can cause...
