by admin | Dec 17, 2013 | Distributed Marketing Automation, News, Personalized Marketing
A major move by a leading brand solidifies the concept of the “consumerization” of corporate technology. After a significant investment, global leader in beauty products, Avon, is pulling the plug on an SAP-based order management system, according to a WSJ report...
by admin | Nov 6, 2013 | Brand Management, Digital Asset Management, Distributed Marketing Automation, Marketing Automation, News, Personalized Marketing, Sales Enablement
Hotel companies, hotel brands, and hotel management companies are turning to Fision as their trusted resource in localized marketing automation. With Fision the General Managers and Directors of Sales can harness the credibility and reputation of their hotel brand...
by admin | Oct 8, 2013 | Distributed Marketing Automation, Marketing Automation, News, Personalized Marketing, Sales Enablement
By now the hospitality industry is well acquainted with one night stands. What’s interesting is that Hoteliers have adopted the same one and done mentality with their customers. In both cases, the risk/reward of the one night stand isn’t promising (to put it...
by admin | Sep 24, 2013 | Distributed Marketing Automation, Marketing Automation, News, Personalized Marketing, Sales Enablement
Personalization creates comfort, and at its core, the hospitality business is a comfort business. At its core, Salesforce.com is an incredibly powerful database tool that can support customer relationships through building customer profiles based on activity and...
by admin | Aug 12, 2013 | Announcements, Brand Management, Distributed Marketing Automation, Guest Blogs, Marketing Asset Management, News, Personalized Marketing, Sales Enablement
Ti Sento Milano, the European based jewelry brand, is expanding our reach stateside. As marketing director, I’ve been challenged to market our jewelry in an efficient and cost effective manner because we don’t have a huge consumer market here or huge budgets to...
by admin | Jun 26, 2013 | Guest Blogs, News
A guest blog post by Derek Singleton, Managing Editor at Software Advice At Software Advice, I review enterprise applications and help buyers understand the CRM software market. As part of my work there, I recently created a tool to help software buyers compare...
