by admin | Jun 25, 2014 | Brand Management, Distributed Marketing Automation, Email Marketing, Marketing Automation, Mobile Marketing, News, Sales Enablement
A challenge many hotel properties face is that consumers know about their brand from national advertisements but that’s not always enough to get them in the door, let alone turn them into brand ambassadors. When most hoteliers consider brand loyalty they think about...
by admin | Nov 27, 2012 | Marketing Automation, Mobile Marketing, News
Timing and channel have always been critical pieces to the marketing puzzle. By reaching customers through the right communication avenue at the perfect time, you can greatly improve your chances of converting leads and prospects into paying customers. Mobile has...
by admin | Nov 19, 2012 | Distributed Marketing Automation, Email Marketing, Mobile Marketing, News, Personalized Marketing, Social Media Marketing
Email marketing is still one of the most commonly used lead generation tools. According to data collected by Marketing Sherpa, a whopping four-fifths of businesses (81 percent) still make heavy use of email as a lead generation tool. In fact, it was ranked first out...
by admin | Oct 25, 2012 | Marketing Automation, Mobile Marketing, News, Sales Enablement
Smartphones, tablets and other mobile devices are forever changing the sales enablement landscape. These tools offer a unique set of features and benefits in terms of usability, innovation and utility that other pieces of hardware – particularly standard...
by admin | Oct 2, 2012 | Announcements, Distributed Marketing Automation, Mobile Marketing, News
Smartphones and tablet devices have long been considered the way of the future in terms of communication. Over 114 million people in the U.S. are using their smartphones to call, text, check their email and access the web. Not to mention almost 140,000 apps that to do...
