by admin | May 31, 2012 | Marketing Automation, News
Ifbyphone’s recent infographic, The Evolution of Marketing Automation, provides a primer on the benefits of marketing automation, as well as statistics regarding who spends the most on this technology and its overall rising popularity. “Marketing automation...
by admin | May 25, 2012 | Marketing Analytics And Reporting, Marketing Automation, News, Sales Enablement
Customer Relationship Management (CRM) can be defined as managing a company’s interactions with customers, clients and sales prospects. Business Know-How explains that many companies have invested in CRM as a way to retain more demanding customers. This is because as...
by admin | May 15, 2012 | Email Marketing, Marketing Automation, News
The period right after a prospect signs up for a new email marketing campaign is crucial—there’s always a lingering moment of doubt that exists between the time an email address has been submitted and upon receiving the first email, Suite101 explains. This doubt can...
by admin | Apr 4, 2012 | Brand Management, Distributed Marketing Automation, Marketing Automation, News, Social Media Marketing
Building a more trusting relationship with distributors, retailers and other channel partners is the best way for manufacturers to better understand who their end users really are. According to a study from the Poole College of Management’s Supply Chain Resource...
by admin | Mar 2, 2012 | Announcements, Best Practices, Brand Management, Digital Asset Management, Distributed Marketing Automation, Marketing Analytics And Reporting, Marketing Asset Management, Marketing Automation, News, Personalized Marketing, Sales Enablement
Don’t let the name fool you. We’ve got nothing against Rogue Marketers. If nothing else, we’re indebted to them. We’ve studied them for years, learning from them as we formulated a system that could turn havoc-wreaking mavericks into focused, lead-generating brand...
by admin | Nov 29, 2011 | Announcements, Marketing Automation, News
A recent article in USA Today called to attention the burgeoning midwestern technology start-up scene. Minneapolis has continuously garnered national nods for quality of life, and it appears its concentration of tech start-ups is following suit. Fision is one of...
