by admin | Sep 27, 2012 | Distributed Marketing Automation, Marketing Automation, News
Marketing automation was once a practice surrounded by mystique – many companies had heard of it, but few knew what it was and how it could be used at their companies. However, the shroud surrounding marketing automation is being pulled back, and more companies...
by admin | Sep 13, 2012 | Marketing Automation, News, Sales Enablement
Poor sales after a company expansion may be (sometimes unfairly) blamed solely on an inadequate sales team. But in fact, communication and unified messaging can play a bigger role in sales when executing a strong growth strategy. Executives who wish to bring their...
by admin | Aug 8, 2012 | Marketing Automation, News, Sales Enablement
Here today, gone tomorrow, or so the saying goes. This is especially true when it comes to lead generation. Prospects aren’t waiting for companies to respond to inquiries or to engage them, if one business doesn’t take the initiative, consumers may go to the...
by admin | Jul 2, 2012 | Email Marketing, Marketing Automation, News
Using email campaign automation technology can fuel personalized and relevant messages to leads across a sales funnel, which emphasizes the shift marketers are making away from bulk email campaigns, BtoB Online reports. Locating and assisting individual potential...
by admin | Jun 12, 2012 | Distributed Marketing Automation, Marketing Automation, News, Sales Enablement
The process of converting a lead to a sale is sometimes known in the marketing community as a “funnel,” ClickZ explains. This funnel consists of reach (to bring prospects into contact with digital properties), engage (to move prospects beyond the landing page),...
by admin | Jun 7, 2012 | Distributed Marketing Automation, Marketing Analytics And Reporting, Marketing Asset Management, Marketing Automation, News, Social Media Marketing
Marketing automation is quickly evolving, much like the marketing industry itself. The Marketing Automation Times recently identified three marketing automation trends to watch this year and explained how they relate to marketing automation. Social media-driven...
