by admin | Nov 5, 2012 | Distributed Marketing Automation, Marketing Automation, News, Sales Enablement
Lead generation is one of the core goals of any sales and marketing department. The idea is simple – the more leads a company can generate, the more chances for conversion it has down the line. Awareness is the driver of sales, so maximizing that number of consumers...
by admin | Oct 25, 2012 | Marketing Automation, Mobile Marketing, News, Sales Enablement
Smartphones, tablets and other mobile devices are forever changing the sales enablement landscape. These tools offer a unique set of features and benefits in terms of usability, innovation and utility that other pieces of hardware – particularly standard...
by admin | Oct 18, 2012 | Email Marketing, Marketing Automation, News
Email is a pivotal marketing communication channel. According to comScore, more than 100 million Americans have an email account. With the advent of smartphones, consumers are no longer tied to their computers to read these messages. In fact, research conducted by...
by admin | Oct 15, 2012 | Marketing Automation, News
Marketers have a number of means for reaching prospective customers at their disposal. Websites, social media, search engine optimization, email, trade conferences, direct mail, print advertising – almost every communication channel can be used as an avenue for...
by admin | Oct 12, 2012 | Marketing Automation, News
Marketing automation is a relatively new technology. It’s been around long enough that many companies are familiar with what it is, but few are aware of precisely why their particular organization would need it. In short, marketing automation helps businesses...
by admin | Oct 9, 2012 | Marketing Automation, News, Sales Enablement
Sales leaders struggle with an ever-growing list of obstacles that hinder operations. Everything from dwindling conversion ratios to increasing misalignment between sales and marketing could have a negative impact. This is precisely why sales enablement has...
