by admin | Jan 24, 2013 | Distributed Marketing Automation, Marketing Automation, News
Marketing communication is paramount to modern-day campaigns. Gone are the times where you could get away with one-way broadcast messages. If you want your messages to truly resonate with your target audience, you need to enhance your marketing communication so that...
by admin | Jan 22, 2013 | Distributed Marketing Automation, Marketing Automation, News
The sales cycle has changed. Customers are now doing more research prior to first contact with companies. This has altered how you approach lead generation and nurturing, with the emphasis placed more on the latter and less on the former. The goal is to create hot...
by admin | Jan 8, 2013 | Distributed Marketing Automation, Marketing Automation, News, Personalized Marketing
After spending years developing a global presence, many companies are narrowing their focus and looking to better engage local consumers. While many businesses are happy with their ability to engage their broader target audiences, the majority also think they could do...
by admin | Dec 19, 2012 | Distributed Marketing Automation, Marketing Asset Management, Marketing Automation, News, Sales Enablement
From a customer’s perspective, there are few things worse than being engaged by a company that clearly has no idea who you are and what you need. In our data filled world, businesses no can longer plead ignorance – sending marketing collateral that is highly...
by admin | Nov 27, 2012 | Marketing Automation, Mobile Marketing, News
Timing and channel have always been critical pieces to the marketing puzzle. By reaching customers through the right communication avenue at the perfect time, you can greatly improve your chances of converting leads and prospects into paying customers. Mobile has...
by admin | Nov 15, 2012 | Brand Management, Digital Asset Management, Distributed Marketing Automation, Marketing Automation, News, Sales Enablement
Relevancy is core to the success of modern marketing campaigns. You need to reach consumers with the right message through the right medium and at the right time. Unfortunately, this level of engagement can be difficult to pull off from a resources perspective. As...
