by admin | Mar 20, 2013 | Brand Management, Distributed Marketing Automation, Marketing Asset Management, Marketing Automation, News, Sales Enablement
Manufacturers typically rely on their network of non-exclusive distributors, dealers, agents or retailers to locally market and sell their products. While this helps you expand your company’s reach, putting your product and brand in the hands of someone else can cause...
by admin | Mar 19, 2013 | Marketing Automation, News, Personalized Marketing
Content creation has been a major focus for brands over the past few years. They realize it’s important to engage leads and create paying customers, but they also know the development of promotional materials can be time consuming. The stat that is constantly thrown...
by admin | Feb 28, 2013 | Distributed Marketing Automation, Marketing Asset Management, Marketing Automation, News, Sales Enablement
Oracles Acquisition of Eloqua Solidifies the Importance of Marketing Automation At the end of 2012, the software giant that is Oracle made waves in the sales and marketing landscape when it purchased Eloqua, a marketing automation and demand generation solutions...
by admin | Feb 21, 2013 | Digital Asset Management, Distributed Marketing Automation, Email Marketing, Marketing Automation, News
Marketing automation is one of the latest buzzwords that’s being thrown around constantly from executive to executive. Marketing automation provides value to companies and brands, but there is still some confusion about what it is and is not. Honestly,...
by admin | Feb 18, 2013 | Distributed Marketing Automation, Marketing Automation, News, Personalized Marketing
Another President’s Day is here, and some added attention is being brought to it this year. This is not necessarily because it’s is a milestone birthday for George Washington or Abraham Lincoln, but because with the Academy Awards right around the corner, Steve...
by admin | Jan 31, 2013 | Email Marketing, Marketing Asset Management, Marketing Automation, News
What makes for an effective marketing email? So many brands funnel in on the writing aspect – they try to create engaging headlines, avoid typos and ensure their messages don’t get flagged as spam. While this is all important developing the perfect email, you need to...
