by admin | Jan 21, 2014 | Brand Management, Distributed Marketing Automation, Marketing Asset Management, Marketing Automation, News, Personalized Marketing, Sales Enablement
In the past we set a goal to become hospitality marketing masters. We spent the year researching and exploring the needs of hospitality companies. We talked with leading businesses and experts about industry trends and best practices for marketing their brands and...
by admin | Nov 6, 2013 | Brand Management, Digital Asset Management, Distributed Marketing Automation, Marketing Automation, News, Personalized Marketing, Sales Enablement
Hotel companies, hotel brands, and hotel management companies are turning to Fision as their trusted resource in localized marketing automation. With Fision the General Managers and Directors of Sales can harness the credibility and reputation of their hotel brand...
by admin | Oct 8, 2013 | Distributed Marketing Automation, Marketing Automation, News, Personalized Marketing, Sales Enablement
By now the hospitality industry is well acquainted with one night stands. What’s interesting is that Hoteliers have adopted the same one and done mentality with their customers. In both cases, the risk/reward of the one night stand isn’t promising (to put it...
by admin | Sep 24, 2013 | Distributed Marketing Automation, Marketing Automation, News, Personalized Marketing, Sales Enablement
Personalization creates comfort, and at its core, the hospitality business is a comfort business. At its core, Salesforce.com is an incredibly powerful database tool that can support customer relationships through building customer profiles based on activity and...
by admin | Apr 25, 2013 | Marketing Automation, News
Software as a Service (SaaS) and cloud technology have been major booms for businesses across the globe. Many companies are beginning to see value in SaaS offerings, which enables them to store and retrieve data via off-site servers and utilize solutions remotely as...
by admin | Apr 2, 2013 | Distributed Marketing Automation, Marketing Analytics And Reporting, Marketing Automation, News, Sales Enablement
The “funnel” is a common metaphor used in many marketing and sales departments to describe the process through which prospective leads are converted into paying customers. Though the metaphor remains the same regardless of whether you’re talking to marketing...
