by admin | Nov 18, 2022 | Brand Management, Marketing Asset Management, Marketing Automation, News
Marketing Automation technology is now a fundamental driver of IT purchasing. In fact, Gartner analyst Laura McLellan recently predicted that by 2017, CMOs will spend more on IT than their counterpart CIOs. In this video we take a look at some of the numbers that are...
by admin | Aug 26, 2014 | Distributed Marketing Automation, Marketing Automation, News, Personalized Marketing
Marketing automation is hot right now, it has seen the fastest growth of any CRM-related segment in the last several years (Focus Research). And you know what? Marketing Automation has a little known cousin, localized marketing automation (LMA), that is even hotter....
by admin | Aug 5, 2014 | Brand Management, Distributed Marketing Automation, Marketing Asset Management, Marketing Automation, News, Personalized Marketing, Sales Enablement
According to Gleanster’s research, “Top performing organizations that used local marketing automation reported 300% or more increases in revenue within the first 12 months of investing in the technology.” That’s impressive! Combine that with the marketing automation...
by admin | Jul 8, 2014 | Brand Management, Distributed Marketing Automation, Email Marketing, Marketing Automation, News, Personalized Marketing, Sales Enablement
The hospitality industry prides itself on providing world class experiences for their guests. Adding a personal touch goes a long way. However, as noted earlier, that personalization is currently limited and hasn’t spread to prospecting and consumer engagement....
by admin | Jun 25, 2014 | Brand Management, Distributed Marketing Automation, Email Marketing, Marketing Automation, Mobile Marketing, News, Sales Enablement
A challenge many hotel properties face is that consumers know about their brand from national advertisements but that’s not always enough to get them in the door, let alone turn them into brand ambassadors. When most hoteliers consider brand loyalty they think about...
by admin | Feb 5, 2014 | Best Practices, Distributed Marketing Automation, Marketing Automation, News, Personalized Marketing, Sales Enablement
In case you want to read along here are the words. Your hotel customers demand a highly personalized experience. A localized marketing strategy is proven to provide the personalization they need and effectively communicate your value. Here’s how we can help you make...
