by admin | Oct 16, 2012 | Brand Management, Marketing Asset Management, News
What is a brand? For many consumers, it’s what they connect with when they deal with companies. It’s the underlying theme or deeper meaning that attracts them to a company in the first place. For example, Johnson & Johnson’s brand establishes the company as being...
by admin | Jun 7, 2012 | Distributed Marketing Automation, Marketing Analytics And Reporting, Marketing Asset Management, Marketing Automation, News, Social Media Marketing
Marketing automation is quickly evolving, much like the marketing industry itself. The Marketing Automation Times recently identified three marketing automation trends to watch this year and explained how they relate to marketing automation. Social media-driven...
by admin | Mar 2, 2012 | Announcements, Best Practices, Brand Management, Digital Asset Management, Distributed Marketing Automation, Marketing Analytics And Reporting, Marketing Asset Management, Marketing Automation, News, Personalized Marketing, Sales Enablement
Don’t let the name fool you. We’ve got nothing against Rogue Marketers. If nothing else, we’re indebted to them. We’ve studied them for years, learning from them as we formulated a system that could turn havoc-wreaking mavericks into focused, lead-generating brand...
by admin | Oct 11, 2011 | Brand Management, Case Studies, Marketing Asset Management, News
Marketing production bottlenecks are all too common in large companies. As the requests for new collateral grow, the marketing department has a greater need for brand control and management. While the marketing materials themselves may require only nominal...
by admin | Jun 30, 2011 | Brand Management, Marketing Asset Management, News
The more unified a company is in their compliance to strict brand regulations, the stronger their brand is likely to be. However, with the growing need for companies to connect with audiences using more meaningful, personalized and social messages, the trend towards...
