by admin | Dec 19, 2012 | Distributed Marketing Automation, Marketing Asset Management, Marketing Automation, News, Sales Enablement
From a customer’s perspective, there are few things worse than being engaged by a company that clearly has no idea who you are and what you need. In our data filled world, businesses no can longer plead ignorance – sending marketing collateral that is highly...
by admin | Dec 13, 2012 | Marketing Asset Management, News, Social Media Marketing
Big businesses were the first to invest big resources into their social media marketing campaigns, but now small businesses with smaller budgets are also upping the ante in social media. According to a recent survey from VerticalResponse, the number of small...
by admin | Dec 6, 2012 | Brand Management, Distributed Marketing Automation, Marketing Asset Management, News
The way people research B2B purchases has changed, and as a result, the way companies sell to them also needs to undergo a transformation. A whopping 83 percent of Americans head to the web to learn about their options before buying, according to data from...
by admin | Nov 26, 2012 | Digital Asset Management, Distributed Marketing Automation, Marketing Asset Management, News
Long before businesses even realize they have a problem, they will have been engaged by a company that could provide them with a solution. You can do that by utilizing relevant, trustworthy content that leaves a mark and establishes your brand as a solution to a...
by admin | Nov 20, 2012 | Marketing Asset Management, News, Social Media Marketing
Social media is the most dominant online communication channel, but there are a variety of social networks and each has their own unique audience. Therein lies one of the key misconceptions of social media: Marketers shouldn’t always be publishing everything to all of...
by admin | Nov 6, 2012 | Distributed Marketing Automation, Marketing Asset Management, News
After many marketers wrote email off as a declining communication channel in the middle of the previous decade, the medium is back thanks to web-enabled mobile devices that allow consumers to check their inboxes from anywhere and at any time. That being said, the way...
