by admin | Mar 22, 2013 | Marketing Asset Management, News
Across a variety of different insurance sectors, from property and casualty to health and auto insurance, managing the complexity of regulations is a shared challenge. Insurance professionals are always dealing with obstacles and roadblocks in the form of managing and...
by admin | Mar 20, 2013 | Brand Management, Distributed Marketing Automation, Marketing Asset Management, Marketing Automation, News, Sales Enablement
Manufacturers typically rely on their network of non-exclusive distributors, dealers, agents or retailers to locally market and sell their products. While this helps you expand your company’s reach, putting your product and brand in the hands of someone else can cause...
by admin | Mar 5, 2013 | Marketing Asset Management, News, Social Media Marketing
While the battle still rages on as to what role social media plays in lead generation and engagement, new data suggests that Twitter may be more than worth the budget it’s allocated when it comes to leads. Research from Optify suggests that Twitter tops all other...
by admin | Feb 28, 2013 | Distributed Marketing Automation, Marketing Asset Management, Marketing Automation, News, Sales Enablement
Oracles Acquisition of Eloqua Solidifies the Importance of Marketing Automation At the end of 2012, the software giant that is Oracle made waves in the sales and marketing landscape when it purchased Eloqua, a marketing automation and demand generation solutions...
by admin | Feb 26, 2013 | Brand Management, Marketing Asset Management, News, Personalized Marketing
When you hear the word “multichannel,” what do you think of? Many brands would think of a variety of communication channels that they can use to successfully engage prospective customers or leads. These channels can include social media, print, traditional web...
by admin | Jan 31, 2013 | Email Marketing, Marketing Asset Management, Marketing Automation, News
What makes for an effective marketing email? So many brands funnel in on the writing aspect – they try to create engaging headlines, avoid typos and ensure their messages don’t get flagged as spam. While this is all important developing the perfect email, you need to...
