by admin | Jul 18, 2023 | Case Studies, Distributed Marketing Automation, Marketing Asset Management, News, Personalized Marketing
Hospitality Giant Gets Personal with Guests in 4 Steps One of the largest hotel companies in the world faced the challenge of providing over 4,600 locations with relevant materials specific to their property and region without compromising brand integrity, compliance...
by admin | Nov 18, 2022 | Brand Management, Marketing Asset Management, Marketing Automation, News
Marketing Automation technology is now a fundamental driver of IT purchasing. In fact, Gartner analyst Laura McLellan recently predicted that by 2017, CMOs will spend more on IT than their counterpart CIOs. In this video we take a look at some of the numbers that are...
by admin | Aug 5, 2014 | Brand Management, Distributed Marketing Automation, Marketing Asset Management, Marketing Automation, News, Personalized Marketing, Sales Enablement
According to Gleanster’s research, “Top performing organizations that used local marketing automation reported 300% or more increases in revenue within the first 12 months of investing in the technology.” That’s impressive! Combine that with the marketing automation...
by admin | Apr 16, 2014 | Distributed Marketing Automation, Marketing Asset Management, News, Personalized Marketing
Hotel management companies face all the challenges of running a hotel property with the added strain of doing it for multiple brands. With multiple brands comes more technology platforms, marketing tactics and processes than one can imagine. In order to stay sane and...
by admin | Jan 21, 2014 | Brand Management, Distributed Marketing Automation, Marketing Asset Management, Marketing Automation, News, Personalized Marketing, Sales Enablement
In the past we set a goal to become hospitality marketing masters. We spent the year researching and exploring the needs of hospitality companies. We talked with leading businesses and experts about industry trends and best practices for marketing their brands and...
by admin | Aug 12, 2013 | Announcements, Brand Management, Distributed Marketing Automation, Guest Blogs, Marketing Asset Management, News, Personalized Marketing, Sales Enablement
Ti Sento Milano, the European based jewelry brand, is expanding our reach stateside. As marketing director, I’ve been challenged to market our jewelry in an efficient and cost effective manner because we don’t have a huge consumer market here or huge budgets to...
