by admin | Apr 2, 2013 | Distributed Marketing Automation, Marketing Analytics And Reporting, Marketing Automation, News, Sales Enablement
The “funnel” is a common metaphor used in many marketing and sales departments to describe the process through which prospective leads are converted into paying customers. Though the metaphor remains the same regardless of whether you’re talking to marketing...
by admin | Mar 14, 2013 | Marketing Analytics And Reporting, News
We live in a number-driven business world, with facts and figures influencing everything from product design to marketing campaigns. More brands are realizing the value that marketing analytics and big data can bring to the table and are increasing investments on...
by admin | Nov 29, 2012 | Distributed Marketing Automation, Email Marketing, Marketing Analytics And Reporting, News
For ages, drip marketing was the de facto way to gain thought leadership among specific segments of consumers and stay top-of-mind when it came time for them to make real purchase decisions. However, technology has evolved to the point that it not only provides a wide...
by admin | Nov 12, 2012 | Marketing Analytics And Reporting, News
If you’ve been in the marketing and sales industry long, you have probably heard of “the paradox of choice,” an observational theory that suggests the more options consumers have, the less likely they are to pick any of them. This is why many marketers choose to use...
by admin | Sep 25, 2012 | Marketing Analytics And Reporting, News
The internet has taken much of the guesswork out of launching and managing marketing campaigns. Before the web, companies had limited means of determining the success of their initiatives – they struggled to evaluate anything deeper than simple conversion rates....
by admin | Sep 18, 2012 | Marketing Analytics And Reporting, News
Information is a key tool for companies – it enables them to see what they are doing right and wrong, and can inform future campaigns and business decisions. Real-time data and marketing analytics enables companies to respond to campaign performance and maximize...
