by admin | Feb 26, 2014 | Guest Blogs, News
We came across a report from software research firm Software Advice, which analyzed nearly 900 interactions with marketing automation buyers a few years back. The findings identified top features, reasons for purchasing a new solution and what businesses were...
by admin | Aug 12, 2013 | Announcements, Brand Management, Distributed Marketing Automation, Guest Blogs, Marketing Asset Management, News, Personalized Marketing, Sales Enablement
Ti Sento Milano, the European based jewelry brand, is expanding our reach stateside. As marketing director, I’ve been challenged to market our jewelry in an efficient and cost effective manner because we don’t have a huge consumer market here or huge budgets to...
by admin | Jun 26, 2013 | Guest Blogs, News
A guest blog post by Derek Singleton, Managing Editor at Software Advice At Software Advice, I review enterprise applications and help buyers understand the CRM software market. As part of my work there, I recently created a tool to help software buyers compare...
by admin | Oct 4, 2012 | Email Marketing, Guest Blogs, News
With so many channels to connect with your customers, you have to know how to properly target the right ones at the right time with tools such as marketing automation. Spearmarketing.com suggests, “If you can target your advertising to those who are actively looking...
