by admin | Jul 2, 2012 | Email Marketing, Marketing Automation, News
Using email campaign automation technology can fuel personalized and relevant messages to leads across a sales funnel, which emphasizes the shift marketers are making away from bulk email campaigns, BtoB Online reports. Locating and assisting individual potential...
by admin | May 15, 2012 | Email Marketing, Marketing Automation, News
The period right after a prospect signs up for a new email marketing campaign is crucial—there’s always a lingering moment of doubt that exists between the time an email address has been submitted and upon receiving the first email, Suite101 explains. This doubt can...
by admin | Aug 25, 2011 | Digital Asset Management, Email Marketing, News
Sure, it’s easy for any company to send out mass emails to thousands of potential clients. But are they effective in generating quality leads? Rarely. This is the problem with most email marketing campaigns—they aren’t producing increased, or even measurable, open or...
by admin | Apr 22, 0203 | Digital Asset Management, Email Marketing, News
You can glean a lot from the quality of a company’s marketing collateral. Collateral is often the first impression that consumers have with a brand, so making the best impact is absolutely pivotal. Businesses will often be judged based on the relevancy,...
