by admin | Jan 31, 2013 | Email Marketing, Marketing Asset Management, Marketing Automation, News
What makes for an effective marketing email? So many brands funnel in on the writing aspect – they try to create engaging headlines, avoid typos and ensure their messages don’t get flagged as spam. While this is all important developing the perfect email, you need to...
by admin | Nov 29, 2012 | Distributed Marketing Automation, Email Marketing, Marketing Analytics And Reporting, News
For ages, drip marketing was the de facto way to gain thought leadership among specific segments of consumers and stay top-of-mind when it came time for them to make real purchase decisions. However, technology has evolved to the point that it not only provides a wide...
by admin | Nov 19, 2012 | Distributed Marketing Automation, Email Marketing, Mobile Marketing, News, Personalized Marketing, Social Media Marketing
Email marketing is still one of the most commonly used lead generation tools. According to data collected by Marketing Sherpa, a whopping four-fifths of businesses (81 percent) still make heavy use of email as a lead generation tool. In fact, it was ranked first out...
by admin | Oct 18, 2012 | Email Marketing, Marketing Automation, News
Email is a pivotal marketing communication channel. According to comScore, more than 100 million Americans have an email account. With the advent of smartphones, consumers are no longer tied to their computers to read these messages. In fact, research conducted by...
by admin | Oct 4, 2012 | Email Marketing, Guest Blogs, News
With so many channels to connect with your customers, you have to know how to properly target the right ones at the right time with tools such as marketing automation. Spearmarketing.com suggests, “If you can target your advertising to those who are actively looking...
by admin | Jul 17, 2012 | Distributed Marketing Automation, Email Marketing, News, Personalized Marketing
A significant number of consumers actively use email as a means to communicate with both friends and family, and with brands. Moreover, the proliferation of web-enabled smartphones and tablet devices make email even more accessible—consumers no longer have to be...
