by admin | Sep 22, 2014 | Best Practices, Email Marketing, News
At Fision, our goal is to make the lives of sales and marketers easier, we also aim to unite the two departments in the process. Every company touts marketing and sales alignment, but few companies are succeeding to make it a reality. Last week HubSpot, a marketing...
by admin | Jul 8, 2014 | Brand Management, Distributed Marketing Automation, Email Marketing, Marketing Automation, News, Personalized Marketing, Sales Enablement
The hospitality industry prides itself on providing world class experiences for their guests. Adding a personal touch goes a long way. However, as noted earlier, that personalization is currently limited and hasn’t spread to prospecting and consumer engagement....
by admin | Jun 25, 2014 | Brand Management, Distributed Marketing Automation, Email Marketing, Marketing Automation, Mobile Marketing, News, Sales Enablement
A challenge many hotel properties face is that consumers know about their brand from national advertisements but that’s not always enough to get them in the door, let alone turn them into brand ambassadors. When most hoteliers consider brand loyalty they think about...
by admin | Apr 29, 2014 | Best Practices, Email Marketing, News
Everyone hates blatant spam. Filters catch most of it, but everyone still gets offers for wholesale handbags and or miraculous pharmaceuticals now and then. Apparently our neighbors to the north are sick of it and have implemented a law to help clear their citizens’...
by admin | Apr 14, 2014 | Best Practices, Email Marketing, News
Intro to Email Authentication Email Authentication is a term used to describe the methods ISPs (Internet Service Providers) and corporate email servers use to determine if the source of an email is accurate to the source associated with the sender. Email...
by admin | Feb 21, 2013 | Digital Asset Management, Distributed Marketing Automation, Email Marketing, Marketing Automation, News
Marketing automation is one of the latest buzzwords that’s being thrown around constantly from executive to executive. Marketing automation provides value to companies and brands, but there is still some confusion about what it is and is not. Honestly,...
