by admin | Jul 17, 2012 | Distributed Marketing Automation, Email Marketing, News, Personalized Marketing
A significant number of consumers actively use email as a means to communicate with both friends and family, and with brands. Moreover, the proliferation of web-enabled smartphones and tablet devices make email even more accessible—consumers no longer have to be...
by admin | Jun 12, 2012 | Distributed Marketing Automation, Marketing Automation, News, Sales Enablement
The process of converting a lead to a sale is sometimes known in the marketing community as a “funnel,” ClickZ explains. This funnel consists of reach (to bring prospects into contact with digital properties), engage (to move prospects beyond the landing page),...
by admin | Jun 7, 2012 | Distributed Marketing Automation, Marketing Analytics And Reporting, Marketing Asset Management, Marketing Automation, News, Social Media Marketing
Marketing automation is quickly evolving, much like the marketing industry itself. The Marketing Automation Times recently identified three marketing automation trends to watch this year and explained how they relate to marketing automation. Social media-driven...
by admin | Apr 4, 2012 | Brand Management, Distributed Marketing Automation, Marketing Automation, News, Social Media Marketing
Building a more trusting relationship with distributors, retailers and other channel partners is the best way for manufacturers to better understand who their end users really are. According to a study from the Poole College of Management’s Supply Chain Resource...
by admin | Mar 2, 2012 | Announcements, Best Practices, Brand Management, Digital Asset Management, Distributed Marketing Automation, Marketing Analytics And Reporting, Marketing Asset Management, Marketing Automation, News, Personalized Marketing, Sales Enablement
Don’t let the name fool you. We’ve got nothing against Rogue Marketers. If nothing else, we’re indebted to them. We’ve studied them for years, learning from them as we formulated a system that could turn havoc-wreaking mavericks into focused, lead-generating brand...
