by admin | Nov 8, 2012 | Brand Management, Distributed Marketing Automation, News, Sales Enablement
A number of B2B companies struggle with developing a collaborative marketing strategy that involves marketing, sales and upper management. In turn, these hardships hinder the creation of strong brand messages, according to a new study by Corporate Visions. One-third...
by admin | Nov 6, 2012 | Distributed Marketing Automation, Marketing Asset Management, News
After many marketers wrote email off as a declining communication channel in the middle of the previous decade, the medium is back thanks to web-enabled mobile devices that allow consumers to check their inboxes from anywhere and at any time. That being said, the way...
by admin | Nov 5, 2012 | Distributed Marketing Automation, Marketing Automation, News, Sales Enablement
Lead generation is one of the core goals of any sales and marketing department. The idea is simple – the more leads a company can generate, the more chances for conversion it has down the line. Awareness is the driver of sales, so maximizing that number of consumers...
by admin | Oct 29, 2012 | Announcements, Brand Management, Distributed Marketing Automation, News, Sales Enablement
Fision’s cloud-based distributed marketing automation and sales enablement platform empowers your team to quickly and easily organize, create and distribute compelling, personalized campaigns across the web, e-communications, social media and...
by admin | Oct 18, 2012 | Distributed Marketing Automation, News, Personalized Marketing, Sales Enablement
Managing sales and marketing operations can be extremely difficult due to the growing complexity of launching a successful campaign. On the one hand, marketers need to incorporate a variety of communication channels into the mix to ensure they reach the broadest...
by admin | Oct 15, 2012 | Distributed Marketing Automation, News
The benefits of marketing automation have been proven once again by a new study. The Lenskold Group and the Pedowitz Group recently joined forces to assess the perks of marketing automation for the B2B sector. The study found that incorporating...
