by admin | Dec 6, 2012 | Brand Management, Distributed Marketing Automation, Marketing Asset Management, News
The way people research B2B purchases has changed, and as a result, the way companies sell to them also needs to undergo a transformation. A whopping 83 percent of Americans head to the web to learn about their options before buying, according to data from...
by admin | Dec 4, 2012 | Brand Management, Distributed Marketing Automation, News
Companies have spent millions of dollars developing recognizable brands that appeal to consumers worldwide. Now, it seems many are working to improve their reputation and become more relevant to local communities as well, according to a recent study conducted by...
by admin | Nov 29, 2012 | Distributed Marketing Automation, Email Marketing, Marketing Analytics And Reporting, News
For ages, drip marketing was the de facto way to gain thought leadership among specific segments of consumers and stay top-of-mind when it came time for them to make real purchase decisions. However, technology has evolved to the point that it not only provides a wide...
by admin | Nov 26, 2012 | Digital Asset Management, Distributed Marketing Automation, Marketing Asset Management, News
Long before businesses even realize they have a problem, they will have been engaged by a company that could provide them with a solution. You can do that by utilizing relevant, trustworthy content that leaves a mark and establishes your brand as a solution to a...
by admin | Nov 19, 2012 | Distributed Marketing Automation, Email Marketing, Mobile Marketing, News, Personalized Marketing, Social Media Marketing
Email marketing is still one of the most commonly used lead generation tools. According to data collected by Marketing Sherpa, a whopping four-fifths of businesses (81 percent) still make heavy use of email as a lead generation tool. In fact, it was ranked first out...
by admin | Nov 15, 2012 | Brand Management, Digital Asset Management, Distributed Marketing Automation, Marketing Automation, News, Sales Enablement
Relevancy is core to the success of modern marketing campaigns. You need to reach consumers with the right message through the right medium and at the right time. Unfortunately, this level of engagement can be difficult to pull off from a resources perspective. As...
