by admin | Jan 22, 2013 | Distributed Marketing Automation, Marketing Automation, News
The sales cycle has changed. Customers are now doing more research prior to first contact with companies. This has altered how you approach lead generation and nurturing, with the emphasis placed more on the latter and less on the former. The goal is to create hot...
by admin | Jan 8, 2013 | Distributed Marketing Automation, Marketing Automation, News, Personalized Marketing
After spending years developing a global presence, many companies are narrowing their focus and looking to better engage local consumers. While many businesses are happy with their ability to engage their broader target audiences, the majority also think they could do...
by admin | Jan 8, 2013 | Announcements, Distributed Marketing Automation, News
After the recent success of the Tech Breakfasts in Phoenix, Dallas, Austin, and Denver Fision’s sales and marketing staff has finalized plans for a new tech talk in Minneapolis. Minneapolis: February 14th – Sofitel Minneapolis, 7:30-9:30 Start your Valentine’s...
by admin | Dec 19, 2012 | Distributed Marketing Automation, Marketing Asset Management, Marketing Automation, News, Sales Enablement
From a customer’s perspective, there are few things worse than being engaged by a company that clearly has no idea who you are and what you need. In our data filled world, businesses no can longer plead ignorance – sending marketing collateral that is highly...
by admin | Dec 18, 2012 | Brand Management, Distributed Marketing Automation, News
The internet has completely redefined how you establish your company’s brand, transforming interaction from one-way messages to two-way conversations. Before the widespread use of the web, brand interactions were largely one-way engagements – companies told consumers...
by admin | Dec 11, 2012 | Brand Management, Distributed Marketing Automation, News
Regardless of industry, companies have been driven by innovation, and are always looking to come up with the next greatest product or service offering. However, you need to realize that innovation isn’t limited to your products and services either – you must be on the...
