by admin | Oct 8, 2013 | Distributed Marketing Automation, Marketing Automation, News, Personalized Marketing, Sales Enablement
By now the hospitality industry is well acquainted with one night stands. What’s interesting is that Hoteliers have adopted the same one and done mentality with their customers. In both cases, the risk/reward of the one night stand isn’t promising (to put it...
by admin | Sep 24, 2013 | Distributed Marketing Automation, Marketing Automation, News, Personalized Marketing, Sales Enablement
Personalization creates comfort, and at its core, the hospitality business is a comfort business. At its core, Salesforce.com is an incredibly powerful database tool that can support customer relationships through building customer profiles based on activity and...
by admin | Aug 12, 2013 | Announcements, Brand Management, Distributed Marketing Automation, Guest Blogs, Marketing Asset Management, News, Personalized Marketing, Sales Enablement
Ti Sento Milano, the European based jewelry brand, is expanding our reach stateside. As marketing director, I’ve been challenged to market our jewelry in an efficient and cost effective manner because we don’t have a huge consumer market here or huge budgets to...
by admin | Apr 16, 2013 | Digital Asset Management, Distributed Marketing Automation, News, Sales Enablement
Every dollar that a company earns comes from a customer. But before they were a customer, they were a lead that was converted by sales. Sales, however, doesn’t generate those leads – that task is handled by marketing departments. Without lead generation, companies...
by admin | Apr 9, 2013 | Digital Asset Management, Distributed Marketing Automation, News, Sales Enablement
The sales and marketing funnel, as it exists, is currently broken. There is a tremendous gap between the two departments and it’s one that is growing increasingly detrimental to businesses as the marketing and sales process continues to evolve. There are a number of...
by admin | Apr 2, 2013 | Distributed Marketing Automation, Marketing Analytics And Reporting, Marketing Automation, News, Sales Enablement
The “funnel” is a common metaphor used in many marketing and sales departments to describe the process through which prospective leads are converted into paying customers. Though the metaphor remains the same regardless of whether you’re talking to marketing...
