by admin | Nov 6, 2013 | Brand Management, Digital Asset Management, Distributed Marketing Automation, Marketing Automation, News, Personalized Marketing, Sales Enablement
Hotel companies, hotel brands, and hotel management companies are turning to Fision as their trusted resource in localized marketing automation. With Fision the General Managers and Directors of Sales can harness the credibility and reputation of their hotel brand...
by admin | Apr 16, 2013 | Digital Asset Management, Distributed Marketing Automation, News, Sales Enablement
Every dollar that a company earns comes from a customer. But before they were a customer, they were a lead that was converted by sales. Sales, however, doesn’t generate those leads – that task is handled by marketing departments. Without lead generation, companies...
by admin | Apr 9, 2013 | Digital Asset Management, Distributed Marketing Automation, News, Sales Enablement
The sales and marketing funnel, as it exists, is currently broken. There is a tremendous gap between the two departments and it’s one that is growing increasingly detrimental to businesses as the marketing and sales process continues to evolve. There are a number of...
by admin | Feb 21, 2013 | Digital Asset Management, Distributed Marketing Automation, Email Marketing, Marketing Automation, News
Marketing automation is one of the latest buzzwords that’s being thrown around constantly from executive to executive. Marketing automation provides value to companies and brands, but there is still some confusion about what it is and is not. Honestly,...
by admin | Nov 26, 2012 | Digital Asset Management, Distributed Marketing Automation, Marketing Asset Management, News
Long before businesses even realize they have a problem, they will have been engaged by a company that could provide them with a solution. You can do that by utilizing relevant, trustworthy content that leaves a mark and establishes your brand as a solution to a...
by admin | Nov 15, 2012 | Brand Management, Digital Asset Management, Distributed Marketing Automation, Marketing Automation, News, Sales Enablement
Relevancy is core to the success of modern marketing campaigns. You need to reach consumers with the right message through the right medium and at the right time. Unfortunately, this level of engagement can be difficult to pull off from a resources perspective. As...
