by admin | Apr 4, 2012 | Brand Management, Distributed Marketing Automation, Marketing Automation, News, Social Media Marketing
Building a more trusting relationship with distributors, retailers and other channel partners is the best way for manufacturers to better understand who their end users really are. According to a study from the Poole College of Management’s Supply Chain Resource...
by admin | Mar 2, 2012 | Announcements, Best Practices, Brand Management, Digital Asset Management, Distributed Marketing Automation, Marketing Analytics And Reporting, Marketing Asset Management, Marketing Automation, News, Personalized Marketing, Sales Enablement
Don’t let the name fool you. We’ve got nothing against Rogue Marketers. If nothing else, we’re indebted to them. We’ve studied them for years, learning from them as we formulated a system that could turn havoc-wreaking mavericks into focused, lead-generating brand...
by admin | Oct 11, 2011 | Brand Management, Case Studies, Marketing Asset Management, News
Marketing production bottlenecks are all too common in large companies. As the requests for new collateral grow, the marketing department has a greater need for brand control and management. While the marketing materials themselves may require only nominal...
by admin | Jun 30, 2011 | Brand Management, Marketing Asset Management, News
The more unified a company is in their compliance to strict brand regulations, the stronger their brand is likely to be. However, with the growing need for companies to connect with audiences using more meaningful, personalized and social messages, the trend towards...
by admin | Jun 24, 2011 | Brand Management, News, Sales Enablement
Free reign over brand assets can be a catch-22. On one hand, being able to make individual choices to target audiences is a good idea—you know your audience best. On the other hand, trying to maintain a consistent brand, messaging and image through the filter of...
