by admin | Oct 18, 2012 | Brand Management, News
Any seasoned marketer knows brand management has traditionally played an important role in swaying consumers’ purchase decisions. A universally acclaimed and authentic brand can drive consumers toward one brand over competitors, even when other factors – such as price...
by admin | Oct 16, 2012 | Brand Management, Marketing Asset Management, News
What is a brand? For many consumers, it’s what they connect with when they deal with companies. It’s the underlying theme or deeper meaning that attracts them to a company in the first place. For example, Johnson & Johnson’s brand establishes the company as being...
by admin | Oct 8, 2012 | Brand Management, News
In the age of social media, everything a brand writes, publishes, says or does quickly becomes a permanent part of history. When you have thousands – or even millions – of fans subscribed to your email marketing list, social media accounts and any other communication...
by admin | Oct 1, 2012 | Brand Management, News, Social Media Marketing
For ages, a brand was defined by the company itself. It told consumers what its core values were and strove to use its marketing campaigns to convey these traits. In the age of social media, the role of brands has changed. While companies can still suggest their core...
by admin | Sep 20, 2012 | Brand Management, News, Personalized Marketing, Social Media Marketing
There is a difference between simply reaching consumers and actually engaging them. Effective engagement requires salespeople to take a sincere interest in customers’ needs and desires. In order to determine whether businesses are actually engaging customers or simply...
by admin | Aug 28, 2012 | Brand Management, Distributed Marketing Automation, News, Sales Enablement
Improper Communication Causes Problems in Distribution Chains Distribution chains are complex networks, and that issue is further aggravated by the lack of communication. The closed-loop strategy, a means of improving communication and bolstering trust throughout...
