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Local Brand Management a Heavy Focus

Local Brand Management a Heavy Focus

by admin | Dec 4, 2012 | Brand Management, Distributed Marketing Automation, News

Companies have spent millions of dollars developing recognizable brands that appeal to consumers worldwide. Now, it seems many are working to improve their reputation and become more relevant to local communities as well, according to a recent study conducted by...
Fision’s Focus on Usability Eliminates Wasted Time

Fision’s Focus on Usability Eliminates Wasted Time

by admin | Nov 15, 2012 | Brand Management, Digital Asset Management, Distributed Marketing Automation, Marketing Automation, News, Sales Enablement

Relevancy is core to the success of modern marketing campaigns. You need to reach consumers with the right message through the right medium and at the right time. Unfortunately, this level of engagement can be difficult to pull off from a resources perspective. As...
Consistent Brand Management is Still a Challenge for Many Companies

Consistent Brand Management is Still a Challenge for Many Companies

by admin | Nov 13, 2012 | Brand Management, News, Social Media Marketing

The age of digital communication has greatly expedited the pace of marketing campaigns. Now, companies are looking for real-time analytics and data that enables them to fine-tune initiatives almost instantly. Additionally, consumers expect faster responses from...
Study: Collaboration Issues Hinder Message Development & Brand Mangement

Study: Collaboration Issues Hinder Message Development & Brand Mangement

by admin | Nov 8, 2012 | Brand Management, Distributed Marketing Automation, News, Sales Enablement

A number of B2B companies struggle with developing a collaborative marketing strategy that involves marketing, sales and upper management. In turn, these hardships hinder the creation of strong brand messages, according to a new study by Corporate Visions. One-third...
Establishing Brand Management on Facebook

Establishing Brand Management on Facebook

by admin | Nov 2, 2012 | Brand Management, News, Social Media Marketing

The number of consumers using Facebook as their primary means of interacting with brands is increasing. If companies are looking to maximize their brand management efforts, they need to not only have a presence on the social network, but they also need to...

Video: An Overview of Fision & Distributed Marketing Automation

by admin | Oct 29, 2012 | Announcements, Brand Management, Distributed Marketing Automation, News, Sales Enablement

Fision’s cloud-based distributed marketing automation and sales enablement platform empowers your team to quickly and easily organize, create and distribute compelling, personalized campaigns across the web, e-communications, social media and...
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