by admin | Jan 17, 2013 | Brand Management, News
Like many games, branding is easy to learn and hard to master. Many companies understand the concept of brand management and the importance of having a likeable voice, but it’s difficult to truly become the next Apple or Coca-Cola. The recipe for creating a...
by admin | Jan 15, 2013 | Brand Management, News
How often have you seen a brand preach one core concept but then their actions say an entirely different thing? Take, for example, the oil company BP. On their website, the petroleum pumper claims to be committed to safety and respect. This is the same company that,...
by admin | Jan 3, 2013 | Brand Management, News, Social Media Marketing
Marketers are quickly discovering the best way of advertising is by not advertising at all and simply creating content that is actually engaging. Today’s consumers are subjected to promotional messages everywhere they go – on the radio and television, in print...
by admin | Dec 18, 2012 | Brand Management, Distributed Marketing Automation, News
The internet has completely redefined how you establish your company’s brand, transforming interaction from one-way messages to two-way conversations. Before the widespread use of the web, brand interactions were largely one-way engagements – companies told consumers...
by admin | Dec 11, 2012 | Brand Management, Distributed Marketing Automation, News
Regardless of industry, companies have been driven by innovation, and are always looking to come up with the next greatest product or service offering. However, you need to realize that innovation isn’t limited to your products and services either – you must be on the...
by admin | Dec 6, 2012 | Brand Management, Distributed Marketing Automation, Marketing Asset Management, News
The way people research B2B purchases has changed, and as a result, the way companies sell to them also needs to undergo a transformation. A whopping 83 percent of Americans head to the web to learn about their options before buying, according to data from...
