by admin | Nov 18, 2022 | Brand Management, Marketing Asset Management, Marketing Automation, News
Marketing Automation technology is now a fundamental driver of IT purchasing. In fact, Gartner analyst Laura McLellan recently predicted that by 2017, CMOs will spend more on IT than their counterpart CIOs. In this video we take a look at some of the numbers that are...
by admin | Sep 9, 2014 | Brand Management, News
Breaking Bad is back in the spotlight after nabbing 6 Emmy’s last week. It’s arguably one of the greatest dramas of its day, and is certainly the most entertaining lesson in brand marketing any marketer can get these days. Just in case you haven’t seen the show here’s...
by admin | Aug 5, 2014 | Brand Management, Distributed Marketing Automation, Marketing Asset Management, Marketing Automation, News, Personalized Marketing, Sales Enablement
According to Gleanster’s research, “Top performing organizations that used local marketing automation reported 300% or more increases in revenue within the first 12 months of investing in the technology.” That’s impressive! Combine that with the marketing automation...
by admin | Jul 8, 2014 | Brand Management, Distributed Marketing Automation, Email Marketing, Marketing Automation, News, Personalized Marketing, Sales Enablement
The hospitality industry prides itself on providing world class experiences for their guests. Adding a personal touch goes a long way. However, as noted earlier, that personalization is currently limited and hasn’t spread to prospecting and consumer engagement....
by admin | Jun 25, 2014 | Brand Management, Distributed Marketing Automation, Email Marketing, Marketing Automation, Mobile Marketing, News, Sales Enablement
A challenge many hotel properties face is that consumers know about their brand from national advertisements but that’s not always enough to get them in the door, let alone turn them into brand ambassadors. When most hoteliers consider brand loyalty they think about...
by admin | Jan 21, 2014 | Brand Management, Distributed Marketing Automation, Marketing Asset Management, Marketing Automation, News, Personalized Marketing, Sales Enablement
In the past we set a goal to become hospitality marketing masters. We spent the year researching and exploring the needs of hospitality companies. We talked with leading businesses and experts about industry trends and best practices for marketing their brands and...
