by admin | Jun 30, 2011 | Announcements, News
Fision CEO Mike Brown discusses the future of Marketing Automation and Brand Control as part of 21st Century Business’ “Improving Efficiency & Profitability Through Innovative Technology”...
by admin | Jun 30, 2011 | Brand Management, Marketing Asset Management, News
The more unified a company is in their compliance to strict brand regulations, the stronger their brand is likely to be. However, with the growing need for companies to connect with audiences using more meaningful, personalized and social messages, the trend towards...
by admin | Jun 24, 2011 | Brand Management, News, Sales Enablement
Free reign over brand assets can be a catch-22. On one hand, being able to make individual choices to target audiences is a good idea—you know your audience best. On the other hand, trying to maintain a consistent brand, messaging and image through the filter of...
by admin | Jun 24, 2011 | Marketing Automation, News
We’ve all been there—someone decides to implement a software solution that they think will make everyone’s life simpler. Sometimes it does. However, internal adoption is often met with frustration. We’ve struggled with it ourselves. It’s easy to envision the benefits...
by admin | Apr 22, 0203 | Digital Asset Management, Email Marketing, News
You can glean a lot from the quality of a company’s marketing collateral. Collateral is often the first impression that consumers have with a brand, so making the best impact is absolutely pivotal. Businesses will often be judged based on the relevancy,...
