by admin | May 31, 2012 | Marketing Automation, News
Ifbyphone’s recent infographic, The Evolution of Marketing Automation, provides a primer on the benefits of marketing automation, as well as statistics regarding who spends the most on this technology and its overall rising popularity. “Marketing automation...
by admin | May 25, 2012 | Marketing Analytics And Reporting, Marketing Automation, News, Sales Enablement
Customer Relationship Management (CRM) can be defined as managing a company’s interactions with customers, clients and sales prospects. Business Know-How explains that many companies have invested in CRM as a way to retain more demanding customers. This is because as...
by admin | May 22, 2012 | News, Sales Enablement
How do you enable your sales team to go about selling new products? Perhaps a quick training session, a few brochures outlining the new product or maybe some presentation slides? While these tactics may be informative, they act as a contributing factor to the gap...
by admin | May 15, 2012 | Email Marketing, Marketing Automation, News
The period right after a prospect signs up for a new email marketing campaign is crucial—there’s always a lingering moment of doubt that exists between the time an email address has been submitted and upon receiving the first email, Suite101 explains. This doubt can...
by admin | Apr 4, 2012 | Brand Management, Distributed Marketing Automation, Marketing Automation, News, Social Media Marketing
Building a more trusting relationship with distributors, retailers and other channel partners is the best way for manufacturers to better understand who their end users really are. According to a study from the Poole College of Management’s Supply Chain Resource...
